Company C has upgraded its website and launched a partner website. The new partner website is located at and is only accessible to trade partners and designers, while Company C’s main website, has been upgraded to make navigating easier for the consumer, according to the company.

The updated design includes enhanced and enlarged images, functionality and intuitive user-experience. The sites also boast an enhanced store locator feature, which drives awareness and traffic to retail locations that carry Company C products.

“We knew it was time for a comprehensive website upgrade, so we invested in technology to make doing business with us easier, faster and more convenient for consumers and especially our trade partners and designers," said Walter Chapin, president and co-founder of Company C. “Two key elements of the process were selecting the right partner for the redesign, and the strategic decision to invest in developing a website dedicated to our wholesale partners and designers."

The new partner website allows for 24/7 access to product information such as stock availability, pricing, images, dimensions and care/cleaning, according to Chapin. It includes an enhanced imagery feature that allows for greater zoom-in capability; close-up details of the products such as color and construction can be viewed more clearly and with ease. Company C partners also have the ability to print out tear sheets on demand and view pricing information at retail value.

"Improved functionality means that order tracking, access to order history, and easy reordering is a click away on the new website," he added.

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