In conjunction with the launch of its brand new US website—ivcfloors.com—IVC US announced that it has engaged designer and television personality Lynn Kegan as the company’s official design spokesperson.

Appearing on such shows as Food Network’s Restaurant Impossible and HGTV’s Designed to Sell, Kegan first came across IVC sheet vinyl products while searching for flooring for a television makeover show. “I remember my budget and install time were really tight and the visual impact needed had to be huge. I was standing in a retail store considering all my flooring options, and I kept coming back to this one particular sheet vinyl sample.

“As a designer, I was drawn to the incredible realism of the color and texture of IVC sheet vinyl. Plus, I realized I didn’t have to worry about tearing, breaking or scratching the flooring during installation. The experience really made me want to find out more about IVC and how I could get my hands on more of their products to use for my design and television projects,” he added.

Kegan reached out directly to IVC’s marketing team to learn more about the product and the company, and has regularly used the manufacturer’s flooring for his professional and television projects. IVC and Kegan’s professional relationship has spanned nearly two years, which resulted in the company offering him the role of design spokesperson. On ivcfloors.com, Kegan has a prominent blog, “Lynn Kegan | Thoughts on Style,” where he shares design tips, tricks, projects, photos and videos.

“What speaks volumes is the fact that Lynn loved and used our products before the relationship between him and IVC ever began,” noted Bart Rich, IVC US senior marketing director.