According to show officials, it will require four dedicated halls to house just the wood and laminate exhibitions at Domotex asia/ChinaFloor's (DACF) 17th annual flooring show March 24 to 26 in Shanghai.
The current number of international brands booked for this specific product category has already reached the final 2014 brands’ registration number five months before the next show opening. The international wood flooring brands increased by 50% compared to the same period last year.
For the whole wood and laminate flooring sector, including international and domestic exhibitors, DACF organizers have already received a record of booths’ booking which forecasts an increase of companies’ participation in this particular section.
Among the international wood and laminate flooring exhibitors are Kronoswiss, Kronotex, Lamett, Beaulieu, Ter Hürne, Parla, Stile, Egger, Berry Alloc, Witex, Floover, Tilo, BKB and SE Timber Floors while some of Asia’s more well-known domestic exhibitors include Nature, Sunyard, Yihua, Boer, Jinqiao, Teclic and Huaming.
SE Timber Floors, supplier of wood floors in Sydney, is returning to the show after a successful exhibition last year where Zak Refai, managing director, said they were surprised and pleased by the number of international visitors coming by their stand to view their products. Refai is using the Shanghai show as a dual resource to expand SE Timber Floors into the Chinese market. “I understand that the Domotex show in Shanghai is the largest wood flooring show in the world. Other than just bringing all the people from China, the show also brings people from abroad. We have professional visitors from all over the world come to our stand and talk to us."
Total exhibition space, including all flooring products categories, is already 81% sold, according to show officials.
Last year the full flooring show hosted nearly 1,200 exhibitors from across the industry with about 22% representing international companies. In all, the 2015 show will encompass 12 halls covering over 450,000 square feet of exhibit space. When the last event closed at this year's show, the organizers had already recorded the highest ever number of registered exhibitors.
In 2015, Lead Marketing returns to enrich the experience and return on investment for both visitors and exhibitors. The Lead Marketing program is designed to increase visitor traffic at exhibitor booths and to help the roughly 42,000 visitors identify exhibitors that match their areas of interest. It allows visitors and exhibitors to make appointments in advance of the show and provides a host of other marketing services for exhibitors. Domotex asia/ChinaFloor offers to all exhibitors the “Lead Marketing campaign," encompassing visitors’ invitation code system, exhibitors’ online ranking and free onsite exposure. Thanks to a new visitors invitation ranking code system, organizes will track the number of visitors registered for each exhibitor. The most popular exhibiting companies will be announced before the show and gain free onsite exposure rewards from the show organizers. VNU Exhibitions, one of the show organizers, developed this program.
"Color your Success in Flooring” is the slogan adopted for DCAF. According to show officials, this title not only expresses the special flair of the show, but also reflects the current upswing in the Asian construction and flooring markets.
The marketing platform InnovAction Flooring will for the third time offer companies the opportunity to showcase new products developed specifically for the Asian market.

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