• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

NWFA Renews Memorandum of Understanding with WWF

NWFA new logo
November 6, 2014

The National Wood Flooring Association (NWFA) has renewed its Memorandum of Understanding (MOU) with the World Wildlife Fund (WWF) in an effort to further the goal of environmental sustainability in the wood products industry, according to the association.

The collaboration will focus on three major areas—promoting environmentally responsible procurement of wood imports by NWFA members; promoting better understanding about U.S. buyer expectations regarding technical and quality specifications, and seeking opportunities to connect NWFA members with WWF’s Global Forest & Trade Network (GFTN) participants.

To accomplish these goals, the two organizations will work together to share information and provide educational opportunities for their respective member companies. 
 
This MOU expands on the body of work the organizations accomplished together under the prior MOU, such as promoting market linkages among NWFA members and GFTN participant companies and increasing understanding about wood sourcing risk identification and mitigation. Multiple NWFA members participated in GFTN trade missions in Peru and Bolivia to explore potential new sources of responsible wood. GFTN also attended the 2013 and 2014 NWFA Expos to promote market linkages between GFTN producer companies and NWFA members. Additionally, GFTN offered an education session on responsible wood sourcing for NWFA members as well as a Webinar on sourcing legal and sustainable wood from the Russian far east. 
 
“We’re pleased to be able to provide additional resources for our members when sourcing wood from other countries,” stated Michael Martin, NWFA's president and CEO. “This will be especially useful with the increased industry scrutiny and compliance surrounding the Lacey Act. NWFA members will now have a credible industry resource that is recognized world-wide for its forestry conservation efforts.”
 
Amy Smith, WWF’s manager, wood sector engagement, added that NWFA members will have access to tools, training and on-the-ground technical assistance in conservation matters with GFTN managers in key source countries. “This can be a valuable resource for NWFA members as they source wood from overseas. It can provide the feet on the ground expertise in areas where forest governance and enforcement is weak to help companies to identify and manage sourcing risks and ensure the wood they’re procuring is responsible.”
 
WWF-GFTN will present a one-hour education session during the NWFA 2015 Wood Flooring Expo in St. Louis, April 28 to May 1. The session will be titled “Lesser-Known Timber Species: Good for Business, Good for the Forest.” The course will be registered with AIA & IDCEC for architect and designer continuing education credits.
 
Additional educational opportunities will be offered throughout the year, including a possible trip for NWFA members to China to meet with GFTN in-country experts.
 
More information is available at (800) 422-4556 and nwfa.org.
KEYWORDS: flooring industry news

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Commercial Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

More Videos

Popular Stories

Fishman Knoxville Tennessee location interior

From Tariff Talk to Trade Labor: Fishman's West Region Manager on Flooring Industry Challenges

salesperson meeting with clients

How to Dominate Flooring Sales: The Art of Listening Before Selling

Mimi Mulugeta and Michael Barrows

Military Vet Trades Retirement for New Flooring Venture in Alpharetta


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • iicrc

    IICRC Signs Memorandum of Understanding with FCICA

    See More
  • CRCII

    CRCII, LMCCA and PCRA Sign Memorandum of Understanding

    See More
  • Mannington Commercial and Mercy Medical Angels

    Mannington Commercial Renews Partnership with Mercy Medical Angels

    See More

Related Products

See More Products
  • Wood-Floor-w-out-badge17.jpg

    NWFA Installation Guidelines

  • sand-finish.png

    NWFA Sand & Finish Guidelines

  • fab floor.jpg

    Fabulous Floor Patterns: with CD

See More Products
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP