Tarkett will present the webinar Flooring as a Revenue Generator: Bringing Real Value to Your Retail Client on Wednesday, Nov. 19 at 2 p.m. ET. The complimentary webinar is open to all professionals in architecture, interior design and facility management.
The continuing growth of online retailing has intensified the importance of convenience and consumer experience in retail design. The significance of static aspects of the space has also been amplified.
“Because flooring covers such a substantial area within the retail environment, its importance has become a more vital part of the design package,” said Kevin Tierney, director of consumer environments, Tarkett North America. “Many facets of flooring can affect the shopping experience – from color to comfort, cleanliness to customization – it can play a large part in the sales generation of the space. And because flooring can have a major impact on the overall mood of the consumer, we want to address how retailers’ can use flooring to further create brand awareness or even use it as a vehicle for advertising.”
Hosted by Tierney the webinar will focus on how to use design—specifically flooring—as a revenue generator and how to bring value to retail clients. Panelists will also discuss how architects and designers can meet the industry’s evolving needs today and into the future. Panelists include: Jo Rossman, editor of Retail Environments Magazine, Association for Retail Environments (A.R.E.); Stephanie Jones, interior designer at Bergmeyer Associates and Janette Murray, senior design manager, Tarkett.