Propex is planning new branding initiatives in 2015, starting with replacing the brand name “Isis” with “Artis” for its woven post-consumer recycled PET primary backing for modular tile.
“As we look at new products and line extensions using our innovative PET technology, we will be developing a new brand strategy for our growing family of products,” said Dave Gartshore, business unit president, furnishing solutions. “And given what’s happening in the Middle East with the terrorist group known as Isis, we are dropping the use of that name from our line.”