Surya has entered into an exclusive partnership with Shaw Floors to market and sell Surya area rugs through the Shaw Flooring Network (SFN), an aligned dealer program that includes more than 2,000 flooring retailers across the U.S.
As a Shaw vendor partner, Surya will make available to SFN retailers its extensive area rug offering, which includes more than 5,500 designs in a broad range of styles, colors, constructions and price points. Additionally, network members will have access to over 3,500 coordinating home accessories such as pillows, throws, lighting, wall decor, accent furniture, decorative accessories and bedding.
“We are excited to join forces with Shaw Floors and its prestigious network of flooring retailers,” said Satya Tiwari, president, Surya. “The addition of Surya products to the Shaw Flooring Network offering will enable SFN retailers to expand their reach to include an even wider customer base and, at the same time, build awareness for the Surya brand within the flooring channel. This is a great synergy and we look forward to building a strong and lasting partnership with Shaw.”
Aaron John, SFN’s director, said, “Our collaboration with Surya is more than a partnership. Surya's extensive collection of area rugs and home accessories not only provides our SFN retailers with the opportunity to increase their revenue, but it also allows for very creative merchandising within the flooring showroom.”
Surya will be featured at SFN’s bi-annual convention, to be held Jan. 18 to 21, in Orlando, Fla., where the brand will showcase 180 rugs across all constructions and price points along with a selection of pillows and other home accents, according to Tiwari. Surya will also introduce a display designed specifically for flooring retailers.
“We are actively working to grow our market share in this important floor covering segment,” said Jim Curtin, vice president of sales, national accounts, Surya. “We are confident that this partnership with Shaw will help us to gain a strong foothold with flooring retailers across the country while providing SFN members with the opportunity to grow their current business through the sale of a diverse collection of rugs and home accessories.”