According to show officials, 88% of exhibition space for the 17th edition of Domotex asia/ChinaFloor, which will be held March 24 to 26 in Shanghai, is already booked.
Domotex asia/ChinaFloor Aims to Create Brand and Product Exposure
December 12, 2014
Show organizers are creating opportunities for both exhibitors and visitors to connect at the Shanghai show where new and innovative products will be introduced. Two programs created to maximize the value of the show are the Hosted Buyer Program and the InnovAction Flooring Campaign. These programs are designed to give exhibitors ways to expose their brands and promote their products through the most effective channels and enable visitors to faster connect with products and manufacturers matching their interest. All the characteristics of these programs are designed to make business happen.
The Hosted Buyer Program will help exhibitors meet the targeted potential buyers and enable visitors to connect with the right exhibitors. The hosted buyers will be invited according to sectors such as laminate and bamboo flooring, WPC flooring, sport flooring, carpet sector, etc. Hosting services are varied and include onsite match-making, VIP treatment at the show and factory tours to fast growing regions in China. Registration will open by end of December.
The InnovAction Flooring Campaign will enable exhibitors to launch their newest product electronically before the show, and visitors to identify the products of their interest and arrange on-site meetings in advance using an online “match-making” system. A short video will allow the exhibitors to present and highlight unique features of their newest products for maximum exposure of their brand. Pre-registered visitors may comment and vote on their favorite new products through various channels choosing top 10 new products from wood, carpet and resilient sectors.
Onsite, both exhibitors and visitors will enjoy an enriched experience of activities such as QR code based activities, voting walls and promotional prizes in two dedicated areas: InnovAction Zone, where new, innovative products will be showcased in a dedicated venue, and Designer Mini Showrooms—dedicated space specially designed with innovative concepts and high quality materials. Only pre-registered visitors get access to InnovAction online center.
For more information, visit domotexasiachinafloor.com.