A third A.J. Rose Carpets & Flooring location will become part of the Armstrong Elite Retailer program. Armstrong Elite flooring showrooms are hand-selected retailers that display the broadest selection of Armstrong flooring in every product category, from hardwood to vinyl sheet, from laminate to luxury vinyl tile.

A.J. Rose was founded in 1977 and for the past 37 years has made service a top priority. The retailer has the pricing of big box stores, but the service and dependability of a family owned and operated business. The store has been recognized by industry publications for their service, being named Best of Boston for Flooring from Boston Magazine and is an annual winner of the Angie's List Super Service Award. 

Since its conception, A.J. Rose has expanded into every major type of floor covering and has doubled in size over the last 10 years. A.J. Rose's Saugus, Mass., showroom will become part of the Elite retailer program. This location will join the company's Burlington, Mass. and Natick, Mass. stores as their third Elite retailer location.

“Armstrong is the hardsurface market leader and the brand we would want to partner with. The Elite program is a game changer for retailing with its excellent internet marketing and merchandising platform.” said John Boyajian, co-owner of A.J. Rose. 

As an Elite retailer, A.J. Rose will feature the newest merchandising displays for their Saugus showroom. Retailers at the new location will also go through the Elite training intensive, which will prepare them to specialize in Armstrong product knowledge. Additional benefits of joining the program will include extended warranties, a 30-day satisfaction guarantee and the latest product updates.

“There are not a lot of brands consumers are familiar with in our industry and Armstrong is one of the most well-known and trusted brand names in our industry,” said AJ Boyajian, co-owner of A.J. Rose. “The brand does not need to be sold to the customer; they already know when they come into our store that Armstrong means quality and cutting edge design. The Elite program provides us with a merchandising platform and selection that is far above our competition. This gives us all the tools to service our customers to the best of our ability.” 

For more information, visit ajrosecarpets.com and armstrong.com.