Beaulieu America is taking its new products and promotions show to dealers across the country in the form of regional events it calls “Dealer Family Reunions.”

“Beaulieu America is a family company,” said Mike Amburgey, CMO, residential. “We consider everyone we do business with an extended part of our company’s family—especially our dealers. Many of them are also family businesses, and they have told us they can’t always leave for extended periods of time and travel long distances to shows, so we want to bring our shows to them.”
The Beaulieu America initial list of “Family Reunion” dates and locations are as follows:
Jan. 6 to 7 Atlanta, Cobb Galleria Centre
Jan. 8 to 9 Dallas, Great Wolfe Lodge
Jan. 20 to 23 Las Vegas, Mandalay Bay I
Jan. 27 to 28 Atlantic City, N.J., Resorts Casino Hotel
Feb. 10 to 11 Huntington Beach, Calif., Hyatt Regency Resort & Spa
Feb. 26 to 27 Tunica, Miss., Gold Strike Casio & Resort
March 10 to 11 Chicago, Hyatt Regency O’Hare
March 24 to 25 Columbus, Hyatt Regency Columbus
Beaulieu will also participate in several additional local shows, such as in Seattle and Minneapolis, to maximize its exposure during the winter markets season.
Beaulieu also sees these regional events as an opportunity to connect with their dealer’s own “family” of designers and sales associates in a much easier fashion because the events will be closer to their stores.
“We look forward to building relationships and gaining a deeper understanding of the needs of more of our dealers as we re-connect with them and their teams one-on-one—like a family," said Karel Vercruyssen, president and CEO of Beaulieu.
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