shaw contract atl showroom
Shaw Contract Group's new Atlanta showoom.

More than 400 guests attended Shaw Contract Group’s new Atlanta showroom celebration at 1555 Peachtree Street. Located within the design district, the space occupies 5,500 square-feet of premium property and is designed to inspire and inform the design professionals utilizing the space.  

The commercial flooring company utilized the expertise of interior design firm Perkins+Will to create a customer experience consistent with the brand. The showroom serves as a merchandising backdrop for products, a space to host product knowledge presentations and events for professionals, industry partners and sales meetings. The space houses an open-concept work area, incorporating technology into the architecture.
Storage walls located in the showroom allow for visitors to have a tactile experience with the products, and the exterior signage is integrated into the exterior patio and serves as a seating area during events.

"The design is based on the experience of awakening the senses," said Joyce Fownes, principal and Southeast corporate interiors practice leader for Perkins+Will. "Each feature in the space is provoking, sculptural and interconnected. The sculptural staircase is modeled after a carpet loom and creates a platform for viewing products. A fiber installation, titled Sense of Sight celebrates the vibrant colors Shaw Contract Group is known for and encourages designers to color outside the lines.

“Our team worked closely with Shaw to create a lively and engaging experience that embodies the company’s reputation for being a design leader and innovator,” she continued. “The goal was to create a space that inspires and provokes the senses, while maximizing the use and flexibility of the showroom.”

John Stephens, Shaw's vice president of marketing added, “This space will become a hub for the design community. Certainly a place where they can experience all the flooring solutions from a global brand, but also a place to learn, connect and be inspired.”

For more information, visit