|Crossville's updated Empire porcelain tile collection now features a new color palette and updated size offerings.|
The line maintains its nuanced, authentically marbleized stone appearance that has proven to hold great appeal with the A&D community, thus ensuring the product’s inclusion in Crossville’s lineup long term, according to the company.
According to Lindsey Waldrep, Crossville’s vice president of marketing, the decision to keep Empire on the product roster and give the collection a modern makeover was guided by feedback from the marketplace.
“We listen to our network and analyze sales data to make intelligent decisions about our product mix, and on all counts, it’s clear Empire is still a winner with architects, designers and product specifiers,” Waldrep explained.
The new incarnation of Empire features a nine-color palette comprised of previously offered and newly developed hues, creating a balance of options to appeal to both cool and warm sides of the color spectrum.
“The range of colors invites designers to create ombre effects on floors or walls—going from light to dark in gradient shades within an installation,” stated Waldrep.
The presence of the gray tones in the updated palette reflects the prominence of the hue as a foundational neutral color in today’s design schemes. Also, the addition of Midnight Blue, Marquis Greige, and Cadet White expands the Empire palette to allow for more daring contrasts in mix-and-match patterns.
The Empire sizes run the gamut from large format to small mosaics, and special plank sizes may be ordered through Crossville’s Get Planked program—no minimum square footage required.
“The range of colors and sizes is intentional. We want designers to have plenty of options to create custom looks and dramatic patterns,” said Waldrep. "Though this collection is a traditional stone look at its foundation, the renewed palette and modular sizes are very modern and on trend. It’s a great combination.”
Empire is made with 20% recycled content and is suitable for commercial and residential use on interior floors and walls or exterior vertical surfaces.
For more information, visit crossvilleinc.com/products/empire.