• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

Quick•Step Uses 'Long Live Style' Icons Throughout Merchandising, Updates Dealer Displays

fh
February 9, 2015
quick step at surfaces
Quick•Step is using style icons to communicate the beauty and durability of its floors.

“Long Live Style Icons” such as a 7-foot tall high heel shoe, a 5-foot tall ruby red tube of lipstick and a giant bottle of nail polish were fun and prominently featured parts of Quick•Step’s booth at The International Surface Event—and the brand will continue to weave these eye-catching icons throughout its merchandising during the year.

“Quick•Step floors have always been about how well your style works with your lifestyle,” said Paij Thorn-Brooks, vice president of brand merchandising for Unilin, Quick•Step’s parent company. “The giant style icons in our booth were a fun way to catch the eyes of our booth visitors and encourage them to find out more about Quick•Step's durability. Our style icons speak the consumers’ language—effectively communicating how household traffic, everyday spills and mishaps are no match for beautiful, stylish Quick•Step floors.”

Quick•Step’s key performance features such as resistance to dents, fading, wear, dulling, water and scratching are represented in the brand’s merchandising through style icons that relate to the reality of consumers’ everyday lives. For example, everyday items such as a child’s red wagon, high heels, markers, or a glass of red wine are creatively used to illustrate the wear, dent, stain, and water resistance of Quick•Step floors.
 
“In our 2015 merchandising, we are creatively using situations from everyday life via photography, graphics, video and style icons to effectively communicate the beauty of our Quick•Step floors as well as their superior performance features,” said Thorn-Brooks.
 
This year, the company is predicting strong sales for its entire Reclaimé Collection, including four recently launched line extensions—in part due to Quick•Step’s in-store merchandising that correctly positions the products. 
 
“We are expecting our customers to continue experiencing success with Reclaimé sales during 2015,” said Thorn-Brooks. “The new 2015 line extensions as well as the existing Reclaimé products would already be strong sellers on their own, but we are going a step further to effectively position Reclaimé in retail stores in the most optimal way possible this year. As always, all Quick•Step merchandising efforts are geared toward helping our distributors and retailers sell more Quick•Step product.”
 
Quick•Step is offering retailers and distributors an in-store presentation vehicle—the “Reclaimé Focus Display”—for maximum presentation and optimal shop-ability, according to the company. The display is strategically designed to fit into a variety of store layouts as well as into distributor and retailer budgets.
 
For more information, visit us.quick-step.com.
 
KEYWORDS: flooring industry news

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Commercial Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

More Videos

Popular Stories

Ken Ballin manning the Tools 4 Flooring booth in Tool Alley at TISE 2025

10 Tool Innovations Every Flooring Contractor Should Have on Their Wish List

RevWood American Originals.jpg

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

Paul Hambidge

The Waterproof Laminate Myth: Why Consumer Expectations May Never Be Met

Installation Awards - Vote Now!

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • style my floor

    Quick•Step Updates Style My Floor App

    See More
  • fh

    Retailers Find Success With "Long Live Style" Messaging

    See More
  • fh

    Quick•Step’s Valencich Gives Design Tips to Wisconsin Dealer

    See More

Related Products

See More Products
  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Flooring images\new FL site\tile-style-for-home.gif

    Tile Style for the Home

  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Flooring images\new FL site\LayingHardwoodFloorsdvd.gif

    Laying Hardwood Floors DVD

  • radiant.jpg

    Radiant Floor Heating, Second Edition

See More Products
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP