|Quick•Step is using style icons to communicate the beauty and durability of its floors.|
“Long Live Style Icons” such as a 7-foot tall high heel shoe, a 5-foot tall ruby red tube of lipstick and a giant bottle of nail polish were fun and prominently featured parts of Quick•Step’s booth at The International Surface Event—and the brand will continue to weave these eye-catching icons throughout its merchandising during the year.
“Quick•Step floors have always been about how well your style works with your lifestyle,” said Paij Thorn-Brooks, vice president of brand merchandising for Unilin, Quick•Step’s parent company. “The giant style icons in our booth were a fun way to catch the eyes of our booth visitors and encourage them to find out more about Quick•Step's durability. Our style icons speak the consumers’ language—effectively communicating how household traffic, everyday spills and mishaps are no match for beautiful, stylish Quick•Step floors.”