Mirage Honors Distributors with Spirit Awards
Derr Flooring received Mirage's Golden Growth Award. From left: Chris Thompson (Mirage), Rick Holden (Derr), Frank McDonald (Derr) and Pierre Thabet (Mirage).
Tri-West has received Mirage's Maestro Award. From left: Chris Thompson (Mirage), Allen Gage (Tri-West), Dave White (Tri-West) and Pierre Thabet (Mirage).
Mirage presented its annual Spirit Awards at its distributor dinner held at the Wynn Hotel in Las Vegas. The awards recognize Mirage distributors who have demonstrated outstanding performance during the prior year.
The following distributors received Spirit Awards as part of the 12th edition:
• Tri-West—Maestro Award. Last year, Tri-West invested in sprucing up its Mirage displays throughout the company’s territory, and in promoting Mirage sales programs.
• Ohio Valley Flooring—President’s Award. For the second consecutive year, Ohio Valley Flooring captured the President’s Award as the distributor with the highest percentage increase in sales. According to the company, the key to Ohio Valley Flooring’s success is its unwavering commitment to the Mirage brand.
• Derr Flooring—Golden Growth Award. Derr Flooring, another repeat winner, earned its fourth consecutive Golden Growth Award for the highest unit increase, thanks to its determination and constant support for Mirage.
“Mirage has become a best-in-class brand thanks to the passion and dedication of our people and partners,” said Pierre Thabet, president of Boa-Franc S.E.N.C., which manufactures Mirage flooring. “So it’s important for us to recognize the ongoing efforts of our distributors who, day in and day out, help our brand succeed. In an environment that is growing ever more complex, it’s a never-ending challenge to excel—and to keep that pole position. That’s why we believe so strongly in celebrating the strengths and achievements of our teams.”
For more information, visit miragefloors.com.
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