Fuse Alliance has updated its website and proprietary online member dashboard.
According to the organization, a dynamic and robust online presence that responds to new technologies, business needs and marketing is an important aspect for the business as it pertains to its growth model.
The website is the main organization initiative for 2015 and part of Fuse's overall marketing strategy, which includes marketing campaigns, social marketing and a strong influence on member and supplier engagement.
“Our member dashboard and website illustrates how vested we are in our members and we’re thrilled that we have successfully integrated new technology with our overall brand and business strategies,” said Geoff Gordon, executive director of Fuse. “Through our new website—and more effective online tools—we will connect, communicate and share relevant information in real-time, reaching our current members and engaging new ones.”
According to Gordon, Fuse's updated website will act as the network’s new home base, establishing a sound presence for its members that includes an intuitive dashboard called Fuse Link. Fuse Link, available to members only, offers robust financial reporting, calendar, social media integration, a forum for members to connect and share best practices and other pertinent business tools all while being the go-to network in the commercial flooring industry, according to the company. Additionally, the website will link to the organization’s online learning system, Fuse University, and will include onsite training opportunities for its members focused not only on the dashboard, but on personal development and CEUs.
“We are committed to connecting and supporting our members and suppliers and having a new online home base will be the foundation that builds the flooring industry’s go-to network," said Ron Lee, Fuse's COO.
For more information, visit fusealliance.com.