American Biltrite's new AB Pure rubber flooring—that will not change color, according to the company, is backed by a 10-year colorfast warranty.

AB Pure has a patented formulation with colorfastness, meaning the colors will not fade under light, according to the company.

“For years it’s been common knowledge that rubber flooring has been known to fade, especially the lighter colors. With the patented AB Pure formulation the viability that this product will not fade is a significant attribute," said John Kronemeyer, American Biltrite's vice president of sales and marketing. 

Kronemeyer added, this warranty is not only available for all future shipments but also on all AB Pure products currently installed in the market.

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