|WFCA received two Golden Thinker Awards from the North American Precis Syndicate (NAPS) for exceptional media coverage.|
The World Floor Covering Association (WFCA) received two Golden Thinker Awards from the North American Precis Syndicate (NAPS) for exceptional media coverage.
The Golden Thinker award recognizes outstanding editorial placement and is presented only to a fractional number of companies across the country each year.
NAPS distributes feature releases for more than 750 companies and organizations including The Wall Street Journal, USA Today and the Chicago Tribune.
NAPS representatives said WFCA's consumer public relations program received extraordinarily high placement volume with 4,336 articles reaching 61,639,728 consumers at last count for one press release, and 4,144 articles reaching 64,946,000 consumers at last count for a second release. More than 40% of these placements were generated in the nation’s top 50 markets. According to NAPS, the typical release generates 600 to 1,000 placements.
“Like the .300 hitter in baseball, achieving 600 placements represents a stellar performance—an exceptionally high total for a news feature," said a NAPS representative. "To date, over 211,000,000 consumers in both large and small markets nationwide have viewed WFCA articles."
For more information, visit WFCA.org.