DeGraaf Interiors of Hudsonville, Mich., has been named an Armstrong Elite Retailer.

DeGraaf Interiors is a family owned and operated business that strives to put customers first before policies and fine print, according to the company. By being a member of the National Floorcovering Alliance (NFA), and now part of the Armstrong Elite Retailer program, it can offer customers products, pricing and warranties that are exclusive in West Michigan.

“Armstrong is a brand that resonates with the consumer and the depth of the product line continues to improve year after year," said Daryll DeGraaf, founder of the company. "As an Elite Retailer we are now part of a leads database on a local level that we have never had an opportunity to participate in. I have only heard positive feedback from fellow NFA members about their experience in being part of the program. I look forward to the leads rolling in.”

As an Elite Retailer, DeGraaf Interiors will receive Armstrong training, showroom displays and product offerings.

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