Kevin Sergenian has joined Fuse Alliance as executive vice president.

In this role, Sergenian will focus on increasing Fuse's exposure in the real estate development market, building out this segment of Fuse Commercial’s business. Fuse Commercial is the organization’s national contracting initiative specializing in senior living, retail and hospitality flooring installations across the continental U.S. and Canada.

"The addition of Kevin to our leadership team represents our commitment to growing our Fuse Commercial business while strengthening relationships between our member businesses and our commercial real estate customers," said Geoff Gordon, executive director of Fuse.

Sergenian brings over 30 years of service in the specified commercial flooring industry to this role. Prior to joining Fuse, Sergenian was most recently director of corporate sales at Bentley Mills. Sergenian has held leadership roles at other key flooring companies such as Mohawk Industries, Beaulieu Group, Shaw Industries and J&J/Invision.

According to Gordon, Sergenian’s new role at Fuse will be focused on developing the next generation in the commercial real estate segment and end use customers.

For more information, visit