Gary Keeble Jr. has been named director of marketing for Metroflor Corp.
In this role, Keeble will assume marketing communications and brand management responsibilities for Metroflor’s portfolio of brands—Konecto, Engage, Engage Genesis, Metroflor and Artistek Dryback, as well as Prevail Adhesives & Accessories. He will direct and supervise advertising and public relations, social media, merchandising, trade show activity and new product development.
Keeble brings over 25 years experience in the flooring industry to Metroflor, spanning multiple categories in both residential and commercial. He has worked for leading manufacturers including Patcraft Commercial Carpet, Beaulieu of America, Mohawk Industries and with several merchandising companies. Before joining Metroflor, he served for seven years at USFloors, where as product and marketing manager, he developed brands, messaging, marketing communications and merchandising for the company’s cork, bamboo, hardwood and luxury vinyl tile (LVT) products.
“Gary comes to us with years of marketing and merchandising experience, having worked at such fine companies as Mohawk, Beaulieu and most recently, USFloors,” said Russ Rogg, president and CEO of Metroflor. “He is disciplined, insightful, practical and will be a wonderful addition to our team as we prepare to launch a variety of new products, improve our social media activities and enhance our web presence.”
For more information, visit metroflorusa.com.
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