Ken Hirshman has been named CEO of CCA Floors & Interiors.

Prior to joining CCA, Hirshman served as president, CEO and co-owner of Leedo Cabinetry.

“Ken brings a unique combination of experiences that we felt were complimentary to achieving our strategic as well as financial goals,” said Daryl Reinke, CCA’s founder. “I am confident that his leadership will result in an aligned team focused on our customers’ success as the cornerstone for our future growth.”

According to Reinke, Hirshman has a proven track record of success in company leadership, market development, sales execution, product strategy, strategic partnerships and company funding. Prior to his time at Leedo, Hirshman was a founder and principal of Williams Strategic Resources, a management consulting firm specializing in high-level strategic initiatives in the industrial marketplace. While at Williams, he led engagements covering sales force effectiveness, operating management system development and M&A diligence and analysis.
“With Ken’s experience, leadership and innovative perspectives, combined with a strong organization already in place, we are confident that CCA will continue to be a major and growing force providing critical flooring solutions to our existing and new customers,” said Mike Reinke, CCA’s president.
Hirshman added, “Today’s customers are looking for partners who are focused on providing best-in-class products, exceptional service and lowest total cost. The vision created by Daryl and Mike Reinke over the years is focused on delivering a value proposition based on these three fundamentals. Today, the entire organization is committed to delivering these values to our customers each and every day.”
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