The Importance of Using Window Film to Protect Floors

While most flooring retailers do not think about carrying or recommending window film as a protection to a customer’s new floor, the fact is, this simple—and profitable—product can save a dealer from callbacks because of a portion of the floor fading/changing colors and it can make consumers happy with their investments.

Knowing this, Floor Trends recently spoke with Darrell Smith, the executive director of the International Window Film Association (IWFA) to find out more about this product and why it should be a part of every professional flooring retailer’s product offering—or at least for the dealer to be able to recommend a professional window film dealer for the end user to purchase it. Smith has over 40 years experience in marketing, sales and distribution with the last 30 years in the window film industry, where he has served as organizational and planning consultant with trade associations, Internet related businesses and investment firms. He has also authored or co-authored many of the generic educational materials used for industry training and for consumer information purposes.