Shaw Industries is a finalist in the Technology Association of Georgia’s (TAG) Excalibur Awards for Most Creative Solution.
TAG, an association dedicated to the promotion and economic advancement of Georgia’s technology industry, developed the awards to recognize Georgia’s most innovative tech-enabled companies and organizations.
Shaw Floors, the residential division of Shaw, developed the Floorvana app to improve the flooring selection experience for consumers and to support the thousands of retailers who sell Shaw’s products, according to the company.
“Our research showed that the vast majority of consumers shop for flooring with a point of inspiration, whether a color they want to match from a fabric, another flooring sample or possibly a room image on Houzz or Pinterest,” said Kathy Young, vice president, residential marketing services. “The Floorvana app helps flooring retailers provide great service by connecting directly to products that bring customers’ inspirations to life.”
According to Young, with the Floorvana app, a consumer can upload a photo of the room in which the flooring would go, or a photo of a fabric in the room, or another inspirational image. Once a photo is uploaded to Floorvana, consumers can instantly create a color palette, and find color selections across all flooring categories to match. They can also save and share their favorites along the way.
Launched in January, Shaw introduced a customized dealer version mid-year, creating an even more effective in-store and shop-at-home selling tool for retailers. Branded with the retailers’ store name and featuring only the products and style names it sells, Floorvana is a “showroom in your pocket” with proven success in improving the shopping experience for consumers and the satisfaction and/or conversion rate with retailers, according to Young.
“We're committed to develop innovations to take our retailers to the next level and especially reach their customers in new and exciting ways,” said Misty Hodge, Shaw’s director of digital platforms, residential marketing. “We continue to employ technology to improve how people shop for flooring and how they customize their home as an expression of who they are. I’m proud to work with such a creative and innovative team.”
Shaw was selected from among more than 60 applications submitted by companies and organizations from across Georgia. Winners are selected from among the finalists and will be officially recognized on Oct. 23 at the Georgia Aquarium.
For more information, visit shawfloors.com.