Interior Lifestyle China received positive attendance with 379 exhibitors from 14 countries and regions, according to show organizers.
“There is a lot of optimism in the market despite current potential difficulties,” said Wendy Wen, senior general manager of Messe Frankfurt. “Both overseas and domestic exhibitors were optimistic about the Chinese market, especially in the mid-range and high-end sectors. Many exhibitors also commented to us that because the fair attracted numerous quality buyers who had the intention to place orders, their overall experience was a positive one. Given all the news in recent months of a slowing Chinese economy, it was perhaps no surprise that some buyers were hesitant to attend this year. However, we feel the quality of the buyers attending as well as their business activities have more than offset this.”

Due to the remaining strong potential in the Chinese consumer goods market, a number of first-time overseas exhibitors participated in Interior Lifestyle China this year to seek out these opportunities, and according to Wen, Chinese consumers still have a strong demand for overseas brands in the mid-range and high-end household products and accessories market.

One of the main features of this year's show was the Theme Area by Elle Decoration–"Sense of Life" which involved the support of Sennheiser as a special partner, while another was the On Design Shanghai–Interior Lifestyle China “Beyond Architecture” exhibition which was organized in conjunction with the Shanghai Promotion Center for City of Design. Returning this year was the Home Style Award.

A number of panel discussions and forums also took place, and this year’s expanded offerings were well received according to the fringe program's adviser, Yan Mi, founder and creative director of MY studio, China.

“The audience in the forums had high praise for the content, while those visiting the display areas appreciated the arrangement of these interactive zones,” she said.

Interior Lifestyle China 2016 will take place Sept. 20 through 22.

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