Novalis Innovative Flooring officially launched its new commercially specified luxury vinyl flooring (LVF) line branded “AVA” at NeoCon East, in Philadelphia.
AVA goes to market with 64 skus of planks and tiles across three collections: “DGSN” for corporate, retail and hospitality; “SNSE” for education and healthcare and “STYL” for multi-family developments. Varied glue-down, loose lay and clic system installations are available, depending on the collection.
Prior to NeoCon East, the company has been quietly introducing the line with sample portfolio binders and a new website:
“The reception to AVA and resulting sales have been very impressive—even before the show,” remarked John Wu, president and CEO of Novalis. “With AVA, architects and designers are discovering that they can not only have an environmentally-responsible and ruggedly durable LVF solution for their projects, but they can also have a beautifully styled floor, as well.”
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