Mohawk provided flooring for Pulte Group’s Kitchen Throwdown Event.

The event, sponsored by homebuilder and Mohawk, partner with Pulte to determine the changing kitchen needs of consumers.

Six supplier teams were challenged to create innovative and functional kitchens for today’s homeowners. Teams addressed three specific lifestyles: the family chef, the empty-nester cooking enthusiast and the millennial entertainer. Once the kitchen vignettes were built, focus groups of target consumers provided feedback on the kitchens and how they fit into the consumers’ lifestyles. 

The kitchens were unveiled at the Pulte Innovation Center in Norcross, Ga.

According to Doug Davis, national sales manager builder/multifamily at Mohawk, this opportunity gave the manufacturer to showcase its innovation in laminate flooring.

In tune with today’s home décor trends in which the kitchen has become the heart of the home as well as an expression of the homeowner’s personality, Mohawk’s laminate created the authentic look and beauty of real wood with a textured surface. According to the company, Mohawk’s laminate stands up to stains, abrasions and everyday wear; it’s the ultimate choice for active families.

For more information, visit