Green Home Features Increase Value and Marketability, Say Realtors

Realtors shared strategies for assessing and conveying the value green features bring to homes during the Real Property Valuation Forum at the Realtors Conference & Expo.

During the forum, panelists focused on the importance of appraisers and listing and buyers agents not only educating themselves on the issues surrounding environmentally friendly and high-performance home features, but on how to market and emphasize those features to bring the greatest amount of interest and value to the home. Panelists discussed NAR’s Green MLS Implementation Guide, a comprehensive guide for helping multiple listing services promote the special features of a green home as well as the National Association of Realtors' (NAR) Green MLS Tool Kit; MLSs across the country have adopted the tools’ suggestions and guidelines.