Crossville is bringing its latest tile collections to the Kitchen & Bath Industry Show (KBIS)—taking place Jan. 19 through 21 in Las Vegas—by partnering with KBIS exhibitors to provide products for installed vignettes throughout the show floor.
KBIS takes place during Design & Construction Week (DCW) in Las Vegas; the week also entails the International Builders Show and occurs in tandem with The International Surface Event (TISE) West. Crossville is a TISE West exhibitor (booth #4023) and will present its full product story and latest offerings at this industry-specific show. However, in order to expand the brand’s presence and maximize interaction opportunities with the large audience in Vegas, the company is partnering with select KBIS exhibitors and contributing tile collections to installed room settings.
“Design and Construction Week is an incredible chance to be up close and in person with product specifiers in the kitchen and bath design industry,” said Lindsey Waldrep, Crossville's vice president of marketing. “[TISE] is an essential part of our annual calendar, and we’re thrilled it now aligns with other shows that bring together so many professionals who need the products we offer.”
At KBIS, Crossville collections will be featured in six suites designed by sanitary ware manufacturer Toto USA to showcase their newest products, according to Waldrep. These suites, viewable at N1329 on the show floor, are created as room settings to show all products in use as they would be in actual residential spaces. Additionally, Crossville products will be used in the Villeroy & Boch’s exhibition (N1329), as well as the Quick Drain booth (N3377).
For more information, visit crossvilleinc.com.