Mullican Flooring has significantly redesigned its website,, giving the company a robust online presence that meets the needs of both homeowners and building professionals.
With its new web platform, one of the nation’s leading manufacturers of quality hardwood floors is providing customers an easy-to-use resource for obtaining extensive product details and viewing hundreds of photos showcasing the company’s wide array of solid and engineered hardwood flooring. In addition, the new website incorporates a responsive design for mobile devices and provides visitors with increased ease of use and functionality.
“Mullican’s website has always served as a key communications tool for connecting with homeowners, builders and designers, while providing insightful information about Mullican Flooring and our extensive product line,” says Neil Poland, president of the Johnson City, Tennessee-based company. “Our goal is for this redesigned website to serve as a comprehensive, information-rich, go-to resource for all things related to Mullican Flooring.” 
The site’s “Our Flooring” section simplifies the process for visitors seeking to peruse Mullican’s wide range of products. This feature enables users to search for Mullican Flooring products via pre-selected product descriptions and narrow the search based on specific product qualities identified by the user. In addition to enhanced search features, visitors have the option to compare flooring selections and share product details through email. Samples of all flooring products can be purchased through the website as well. 
The “Idea Center” offers a number of inspirational insights via a room gallery and a quick link to Mullican’s Pinterest boards.
Other sections of the website are devoted to educating customers about a variety of company news and information, including its 30-year history, longstanding commitment to the environment, and frequently asked questions that address floor care, warranties and installation. 
For more information, visit