“Tile Style," the new Tile of Spain image campaign, is linked to values such as innovation, design and modernity.
The new image seeks to consolidate the Tile of Spain brand’s leading position on the international market, linking it to values such as innovation and modernity by taking advantage of the latest trends included in the ceramic tile sector’s principal creative lines.
A special font, designed exclusively for the promotion campaign, makes the Tile of Spain brand instantly recognizable, clearly differentiating it from its competitors. The connection between this font and the trends proposed allows for a dynamic strategy that can be renewed through the addition of further elements associated with future trends, according to the organization.
The new campaign is the work of the Natural studio, according to the Spanish Institute for Foreign Trade (ICEX) and ASCER.
The campaign will be featured in international advertising actions in countries such as the U.S., Russia, Germany, the U.K., France and Italy, and will be the image used at the various trade fairs attended by the Spanish ceramic tile industry.
The Tile Style slogan is inspired by the lifestyle concept and refers to the styles of ceramic tiles in relation to the products’ various target segments in terms of both countries and user profiles.
For more information, visit cevisamadossier.tileofspain.com/en.