Brumlow Mills is launching a new hospitality division called Encore Hospitality Carpet.

Industry veteran Richard Heaver has been named president, and is responsible for setting the division’s growth and strategy. Zeftron nylon has been selected as Encore’s exclusive partner for its custom and running line multi-level, cut-loop solution dyed products. The initial launch consists of eight collections comprised of 56 products manufactured with Encore’s innovative Colortec system. 

Encore will be making its official public debut during the BDwest boutique trade fair in Los Angeles March 31 and April 1. Several of Encore’s forthcoming Zeftron-made running line styles will be featured at the Pix Lounge (booth #901), a space designed by noted hospitality designer Trisha Poole, president of Design Poole.

“Brumlow has built a highly successful business by emphasizing customer service, increasing speed of delivery and driving innovations in color and design technology,” said Heaver. “By adapting these same principles to the hospitality industry, and by partnering with Zeftron who shares these same principles, we’re offering designers and specifiers a fresh alternative when it comes to carpet options for hospitality environments.”

The introductory set of highly styled and color-forward Zeftron-made running line products are being developed using Encore’s Colortec system. Colortec is an advanced yarn placement process that offers the luxurious look and feel of a woven carpet, but with the added benefits of a tufted and solution-dyed nylon product, which features exceptional color quality, durability and cost-effective pricing, according to the company.