Shaw Floors’ consumer facing website has been named the 2015 Kentico Site of the Year in the industry and manufacturing category.

Kentico’s Site of the Year contest is a globally recognized achievement, comparing brand websites from around the world, searching for best-in-class user experiences.

Redesigned and launched in 2015, the strategy behind Shaw's updated responsive site was to provide the consumer with not only the best flooring industry website, but a world-class experience, and stop her in her tracks as she navigates online searching for project inspiration, according to the company.

“To meet the demands of today’s digital consumer and further our lead as the premier brand in flooring, we created an online showstopper and our Shaw team of experts is so proud to be recognized globally for this effort,” said Misty Hodge, director of digital marketing for Shaw.

With the modern consumer spending more time researching and shopping for products online before ever entering a retail location, it was Shaw’s primary redesign objective to position themselves as the most trusted flooring resource by reaching the consumer at all states of the shopping journey. The site provides design inspiration and ideas, answers questions, guides and ultimately assists consumers in making the perfect flooring selection for their individual and unique needs. It was also extremely important for the redesign to reach the consumer no matter where they shop.

“With the number of devices now outnumbering the world’s population, it was a critical component of our redesign goal to reach and inspire this new digital consumer everywhere she shops, on any device—from desktop to tablet to phone,” said Hodge. 

Shaw's site features motion graphics, videos and a catalog of products featuring imagery with unparalleled realism. Additionally, it boasts enhanced search engine optimization (SEO) capabilities generating the highest volume of organic traffic in the history of the website, according to the company.

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