Sarmazian Brothers Flooring's Guelph and Cambridge, Ontario showrooms have joined the Armstrong Flooring Elite Dealer family.

 A second-generation family-owned business, Sarmazian's owners and staff pride themselves on their ability to provide one of the best purchasing experiences in the floor covering market, which they have continued to enhance by partnering with Armstrong.

“With their respected brand name, quality product offering, helpful service and sales support, Armstrong Flooring is the premier flooring brand,” said Saro Sarmazian.

In an Elite Showroom, customers find the largest selection of Armstrong Flooring products. New Elite merchandising displays will be added to Sarmazian’s showrooms to provide an even wider range of hardsurface floor covering options from which customers can choose.

“The Elite program offers us lead generation tools and a chance to be exclusive in the market," said Saro. "Customer satisfaction is guaranteed and excellent training opportunities are offered.”

As a requirement of the program, Elite Retailers go through extensive training that allows them to specialize in Armstrong product knowledge and installation expertise. An additional benefit to the retailer is that the store is co-branded on which also helps to provide qualified leads directly to the retailer. Plus, unique incentives are offered to customers that purchase through an Elite Showroom.

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