Armstrong Commercial Flooring has named Stoner Bunting Advertising (SBA) as public relations (PR) agency of record.

Stoner Bunting specializes in residential and commercial building product marketing and has a 30-year relationship with the Armstrong brand.

 “Our new, integrated partnership will allow our brand to benefit from Stoner Bunting’s public relations expertise, while continuing to build on our existing strategic marketing relationship,” said Deb Lechner, commercial marketing director, Armstrong. “SBA has worked with multiple Armstrong teams for three decades and their understanding and knowledge of the flooring and building products industries have been an invaluable asset. With public relations and key marketing efforts coming from the unified, strategy-focused team at Stoner Bunting, we will continue to execute innovative, industry-leading campaigns.”

As agency of record, Stoner Bunting will be responsible for handling all public relations activities. This will entail content development, relationship and opportunity management, media cultivation and trade show and event planning and execution. Additionally, now that Armstrong is an independent, autonomous company, Stoner Bunting will help to further differentiate the Commercial Flooring division from other major manufacturers in the commercial market through strategic public relations planning and implementation.

“This is a new era for Armstrong and incorporates a storied history that we are proud to be part of,” said Dan Nguyen, president and creative director, Stoner Bunting. “Armstrong has been a client of Stoner Bunting since the inception of the agency 30 years ago.”

For more information, visit armstrongflooring.com.