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Commercial Flooring

In the Eye of the Storm: Conduct Your Commercial Business With Empathy During Natural Disasters

By Dave Stafford

Imagine, if you will, your worst nightmare, when everything that could go wrong actually happens. There’s nothing you can do, and you feel a tremendous sense of frustration, anger and even depression. That will give you some idea of how victims of Hurricane Katrina and Sandy must have felt, and as a flooring dealer, you can help homeowners get back on their feet if you’re prepared.

Working in this area willtake an emotional toll on you and your associates, so you might as well prepare for that up front. Potential clients may be distraught, upset, have a short fuse, and be very impatient with any delay in response or performance. You’ll be dealing with significant challenges and nothing will be simple. For those attuned to this business,  you’ll likely be working with insurance companies or other loss mitigation experts. Expect to have several sets of eyes looking over your shoulder. So you need to get it right the first time.

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