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Home » Authors » Tanja Kern
Tanja Kern

Tanja Kern

Tanja Kern is the associate publisher and editorial director of FLOOR Trends & Installation. She is also the host of the FLOORtalk podcast, where she explores the changes and challenges facing the flooring community's thought leaders and creatives. Tanja has been writing about business, design, and lifestyle for two decades, and her work has appeared in publications such as American Way, Better Homes & Gardens, Fine Interiors, Fodor's, Food Channel, CA Modern, Chicago, Fine Interiors, and Los Angeles.

Articles

ARTICLES

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The Dixie Group Bets on Custom Color as Market Differentiator for 2025

Tanja Kern Headshot 2023.png
Tanja Kern
February 13, 2025
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While the flooring industry anticipates recovery in 2025, The Dixie Group is transforming how consumers can personalize their homes through an innovative capability that sets retailers apart: true custom color matching for carpet across price points.


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WFCA Charts Growth Path: New Partnerships Break Down Training Silos

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Tanja Kern
February 10, 2025
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In this eye-opening conversation, WFCA President Scott Humphrey and Board Chairman Sam O'Krent pull back the curtain on the flooring industry's biggest challenges. From a revelation about inspector training to innovative funding solutions that could transform the trade, they share candid insights about what's really happening on showroom floors across America. Plus, learn their take on immigration reform and why the next economic upturn could spell trouble for unprepared retailers.




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Flooring Industry Leaders Share 5 Career-Defining Leadership Lessons

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Tanja Kern
Beth Miller
Beth Miller
February 10, 2025
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What's the secret to leading a major flooring company? Top executives from Engineered Floors, Mannington, Mohawk and Shaw reveal the mentoring effect, why being "frontline obsessed" matters, and how to keep it simple in a complex industry.


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I4F HerringB/ONE Simplifies the Installation of Herringbone Floors in Any Direction in Any Space

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Tanja Kern
February 7, 2025
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I4F HerringB/ONE is a new intuitive installation technology, featuring one drop-lock mechanism on all herringbone panels


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Floorish After Fire

From Floors to Ashes: Pacific Palisades Fire Claims 40-Year Legacy of Flooring Business

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Tanja Kern
February 4, 2025
No Comments

Claire Buchanan-Gaughan's Floorish, a family-owned flooring business serving Pacific Palisades for over 40 years, was among 70 businesses destroyed in the devastating wildfire. Now facing the loss of both her store and stored household belongings, the British-born entrepreneur seeks to rebuild while supporting her displaced community.


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Flooring Leaders Eye 'Best Years in a Generation' Beyond Current Market Challenges

Beth Miller
Beth Miller
Tanja Kern Headshot 2023.png
Tanja Kern
February 3, 2025
No Comments

The market may be frozen today, but tomorrow's wave of demand could be unprecedented. Reporting from The International Surface Event, top flooring executives reveal why they're strategically positioning for post-2025 growth despite current housing market paralysis. From AI integration to strategic partnerships, here's how industry giants are preparing for what could be "the best five years in a generation."


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WIFI Mohawk 2025

Mohawk Pledges $50K to Women in the Floorcovering Industry at TISE 2025

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Tanja Kern
February 3, 2025
No Comments

During a networking event at The International Surface Event in Las Vegas, Mohawk announced a $50,000 commitment to Women in the Floorcovering Industry (WIFI) for 2025, building on the organization's record-breaking year of growth and mentorship.


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Digital Technologies

Flooring Retailers Share Digital Marketing Success Strategies at Mohawk Edge Summit Masterclass

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Tanja Kern
January 30, 2025
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Industry leaders from Johnson and Sons Flooring and CC Carpet Flooring and Design joined Mohawk's Todd Skidmore to discuss the evolution of digital marketing in flooring retail. Read on to learn about the digital strategies that worked in their businesses. 


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Roomvo Acquires QFloors

Roomvo Acquires QFloors

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Tanja Kern
January 27, 2025
No Comments

Toronto-based Roomvo, a visualization software provider serving over 7,000 flooring dealers, has acquired South Jordan, Utah-based QFloors, a leading enterprise resource planning (ERP) software company. The merger combines complementary technologies, with QFloors founder Chad Ogden remaining to oversee the completion of QPro, the next-generation ERP platform expected in late 2025.



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Tackling the Installation Crisis: How FCEF is Building Tomorrow's Workforce

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Tanja Kern
Beth Miller
Beth Miller
January 27, 2025
No Comments

In just three years, the Floor Covering Education Foundation (FCEF) has emerged as a powerful force in addressing the flooring industry's critical labor shortage. But for Executive Director Jim Aaron and Director of Operations Kaye Whitener, this is just the beginning.


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