Did you happen to catch
that wonderful segment on eco-friendly flooring that debuted recently on two
cable TV networks? It is sponsored by the World Floor Covering Association and
started running on the WE Channel on Sept. 5 and on The Learning Channel show,
Designing Spaces, the following day.
The
eight-minute segment presented by Bridget Daly, Designing Spaces correspondent
and design expert and Creating Your Space exec Kerry Davis, covers cork,
linoleum, resilient, carpet, stone, ceramic and hardwood flooring. Taped in a
beautiful new home in Moorpark, Calif., this segment is a big plus for our
industry. It’s very informative, particularly for homeowners considering a new
floor. In addition to discussing the specific attributes of different types of
flooring, the segment looks at the role of environmental footprints. It even
offers viewers a definition of what “green” really means for flooring. The
wfca.org website is mentioned as a source of unbiased flooring information.
Perhaps most important, viewers are urged to seek the assistance of a flooring
covering specialist if they want it done right.
I think
we all owe a tip of the hat to the WFCA for taking a leadership role in the
important area of consumer education. More and more consumers are watching
these home improvement programs and looking for tips on how to be
environmentally responsible when remodeling or buying a new home. This is exactly
the type of promotion the flooring industry needs--now more than ever.
If you missed it, don’t
worry. The segment will be aired again dozens of times. The WFCA says it is
expected to reach at least 4 million viewers. For a sneak peak, here’s a link
on YouTube:
http://www.youtube.com/watch?v=VjBJ13KAuzs.
