If you want to get a reading on what the consumer is thinking in this post-recession and the painfully slow recovery era, you need to talk with Gary Johnston, Marketing Communications Brand Manager at Invista. We recently spoke with him for Talkfloor.com and got some pretty interesting answers.
The consumer of 2012, according to Gary, is a different breed from the consumer we all knew and loved in 2005. The consumer after the recession and recession-like recovery, according to Invista’s research, has new ingrained buying habits. One factor, Gary reminds us, goes back to the base element of a floor covering purchase: The household. People have been postponing marriage because of the tough economic times and as a result there has been an increase in the average age of people getting married for the first time.