Puzzled by the Internet? Simonson Says the Best Word is “Custom”

Today, it’s near impossible for a retailer to thrive in any economy if they’re not competitive on the Internet and dedicated to staying that way.  What really surprises me is the rate of speed at which new innovation occurs in this space and the consistently new and great ideas that Google, Bing and a raft of others unfailingly seem to come up with month after month, year after year.

According to a consumer tracking study by BIA/Kelsey (View Wave Vll) conducted by ConStat, nearly all consumers (97 percent) use online media when researching products and services in their local area. On top of that consumers have become a lot more sophisticated in the ways they search, not to mention the fact that have more devices, smartphones and tablets on which to develop their technique. Mobility itself has provided more time for shopping and exploring. Now it can be done anywhere and anyplace. It’s become an integral part of the shopping experience in 2012 and we’ve just really getting started.