Porcelanosa Hosts Sneak Peek of NYC Flagship Showroom Expansion
New York, N.Y. -- Spanish ceramics manufacturer Porcelanosa recently hosted a sneak peek of the expansion of its flagship store at 204 Fifth Avenue in New York. Guests were given a glimpse of the building's future design while learning about the landmark building's history, including its time as a bank, nightclub, and Pentagram design office.
Porcelanosa spent $42.5 million to buy 204 Fifth Avenue from Artemis Partners earlier this year, according to The Real Deal, a publication that covers New York real estate. The 14,538-square-foot property stands four stories tall across from Madison Square Park in the Garment District and is a Beaux-Arts commercial building. Porcelanosa purchased 202 Fifth Avenue next door in 2012 for $40 million and currently uses the space for its flagship store. The company plans to combine the two buildings to increase the size of its flagship. The firm partnered architecture and design firm Cetraruddy for the redesign and anticipates commencing the project in 2019.
Porcelanosa, which was founded in 1973 by the Colonques and Soriano families in Vila-Real, Spain, began distribution in the United States in 1992.
For more information, visit www.porcelanosa.com.
Posted: October 15, 2018
Built in 1913 for use by the Lincoln National Trust Company, the legendary building was created by architect Charles P.H. Gilbert who created many of New York City’s renowned buildings.
Guests enjoyed live music as they got a glimpse of the building's future design while learning about the landmark building's history, including its time as a bank, nightclub, and Pentagram design office.
