Stuart Hirschhorn, research director, Catalina Research, talks about floor covering industry growth during 2019 being the result of LVT and how other sectors have been negatively impacted. Hirschhorn looks at the negative impact on carpet and rug sales during the year.

Tom Jennings, chairman, WFCA Services, talks about the appropriate level of installation knowledge he believes salespeople should have. Also discussed is the concept of selling installation.

John Simonson, president, Webstream Dynamics and Five-Star Store Reviews, talks about a change recently launched by Google, Neural Marching, which permits the company to better interpret the intent behind search questions instead of relying only on keywords.

Stuart Hirschhorn, research director, Catalina Research, talks about the commercial sector of the industry which has been up in 2019. Hirschhorn talks about the effect LVT will have on both the commercial and residential markets in both dollars and square feet, as a result of the longer replacement cycle.

Doug Chadderdon, president, CEO Great Floors, a chain of 22 retail and commercial showrooms across the Pacific Northwest, talks about digital market and digital programs with supplier partners. He discusses consumer awareness of floor covering producer brands and how he balances awareness of producer brands with his store brand.