Jen Zurn, education project manager, Floor Covering Education Foundation (FCEF), is a mother and wife first, an installer second and an education advocate as of recently. She intended on joining the military after high school, but life took her in a different direction. Listen in as she talks about her unique flooring journey, her plans for the future of flooring in her new role and the importance of finding “your tribe.”

Chris Ramey, CEO of Precise Luxury Marketing and Precise Retail Marketing, discusses what's working in digital marketing for the retail sector.

Brandon Cerrito, founder, The Carpet Chemist, and Eric Anderson, president, The Carpet Chemist, talk through the list of services, how they are partnering with retailers and how to become a franchisee.

Dean Craft, principal, ISE Logik, provides an update on the removal of the pH testing requirement from the ASTM F710 standard for resilient flooring installation over concrete. Much has changed and there is more to come. Listen as Craft explains why this information is crucial for flooring installers.

Evan Hackle, CEO, Tortal Training, founder and principal, Ingage Consulting talks about building market share in down markets.

This 100,000 square-foot aircraft hangar was special in that David Seland, CEO, ISE Logik, flew his own plane to the jobsite to check up on the progress. He talks about his 42 years as a pilot and gives us the scoop on how this project made use of ISE Logik’s admixture to prep the slab for a highly durable epoxy coating. 

George Celtrick, owner of hardwood supplier Whitewood Products, talks about changes in the wood flooring sector including new backing materials, sourcing product from China, and where the domestic market is headed.