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Home » Multimedia » Podcasts » FLOORtalk

FLOORtalk

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Debra Lechner (1).jpg
January 3, 2023
25:00
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Women in Flooring: Debra Lechner

Debra Lechner, chief marketing officer, Ecore, shares her brief and humorous pageantry career, her college journey and her entry point into the flooring world. She has served in a number of roles within the flooring industry, forcing her to adapt quickly to keep her career moving forward. Listen as she also offers advice to other women who are looking to advance in their careers. 

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Dean Craft
December 12, 2022
27:00
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ASTM Resilient Standards Update—pH Testing Guide Released, Porosity Testing & Dew Point Added

Dean Craft, principal, ISE Logik, returns in this follow-up episode to provide some much-needed information for flooring installers and contractors, concerning the new pH testing guide released by the ASTM as well as the addition of porosity testing and dew point to ASTM standard F710. Listen as Craft details these changes, reveals what is on the horizon for ASTM and when the guide will be available.

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Robbie Bradshaw
November 28, 2022
13:00
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Military in Flooring: Robbie Bradshaw

In October, the Institute of Inspection Cleaning and Restoration Certification (IICRC) became part of the Department of Defense’s Military Housing Readiness Council which is responsible for making recommendations regarding policies surrounding privatized military housing among other things. Robbie Bradshaw, advocacy lead, IICRC, talks more in-depth about the state of current military housing and what exactly this committee and newly formed legislation mean for the future of our Armed Service members.

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Jen Zurn
November 21, 2022
28:00
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Women in Flooring: Jen Zurn

Jen Zurn, education project manager, Floor Covering Education Foundation (FCEF), is a mother and wife first, an installer second and an education advocate as of recently. She intended on joining the military after high school, but life took her in a different direction. Listen in as she talks about her unique flooring journey, her plans for the future of flooring in her new role and the importance of finding “your tribe.”

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Chris Ramey
November 15, 2022
41:00
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Effective Digital Marketing for Retailers

Chris Ramey, CEO of Precise Luxury Marketing and Precise Retail Marketing, discusses what's working in digital marketing for the retail sector.

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The Carpet Chemist
November 1, 2022
20:00
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Retail Insight: The Carpet Chemist is a One-Stop-Shop for Flooring Services

Brandon Cerrito, founder, The Carpet Chemist, and Eric Anderson, president, The Carpet Chemist, talk through the list of services, how they are partnering with retailers and how to become a franchisee.

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Dean Craft
November 1, 2022
21:00
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Concrete Answers: ASTM Resilient Standards—What Flooring Installers Need to Know

Dean Craft, principal, ISE Logik, provides an update on the removal of the pH testing requirement from the ASTM F710 standard for resilient flooring installation over concrete. Much has changed and there is more to come. Listen as Craft explains why this information is crucial for flooring installers.

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