Dean Craft, principal, ISE Logik, returns in this follow-up episode to provide some much-needed information for flooring installers and contractors, concerning the new pH testing guide released by the ASTM as well as the addition of porosity testing and dew point to ASTM standard F710. Listen as Craft details these changes, reveals what is on the horizon for ASTM and when the guide will be available.

In October, the Institute of Inspection Cleaning and Restoration Certification (IICRC) became part of the Department of Defense’s Military Housing Readiness Council which is responsible for making recommendations regarding policies surrounding privatized military housing among other things. Robbie Bradshaw, advocacy lead, IICRC, talks more in-depth about the state of current military housing and what exactly this committee and newly formed legislation mean for the future of our Armed Service members.

Jen Zurn, education project manager, Floor Covering Education Foundation (FCEF), is a mother and wife first, an installer second and an education advocate as of recently. She intended on joining the military after high school, but life took her in a different direction. Listen in as she talks about her unique flooring journey, her plans for the future of flooring in her new role and the importance of finding “your tribe.”

Chris Ramey, CEO of Precise Luxury Marketing and Precise Retail Marketing, discusses what's working in digital marketing for the retail sector.

Brandon Cerrito, founder, The Carpet Chemist, and Eric Anderson, president, The Carpet Chemist, talk through the list of services, how they are partnering with retailers and how to become a franchisee.

Dean Craft, principal, ISE Logik, provides an update on the removal of the pH testing requirement from the ASTM F710 standard for resilient flooring installation over concrete. Much has changed and there is more to come. Listen as Craft explains why this information is crucial for flooring installers.

Evan Hackle, CEO, Tortal Training, founder and principal, Ingage Consulting talks about building market share in down markets.