Rochelle Routman, chief sustainability officer, HMTX, provides an update on HMTX’ view of social justice and the company’s JUST 2.0 label status. She dives into the current state of women in the flooring world and how the pandemic has impacted women’s roles within the industry. She also provides advice to women in flooring who are looking to advance and to women who are considering flooring as a career choice.

Robert Varden, vice president, CFI, discusses the International Certified Flooring Installers Association’s (CFI) partnership with The International Union of Painters and Allied Trades (IUPAT) and what that means for flooring installers and the industry.

What do flooring retailers need to know about entering ecommerce? John Simonson, president, Webstream Dynamics, shares tips on budgeting for a ecommerce site, building a service team and formulating an effective marketing plan. 

Joe Yarbrough, president, Carpet & Rug Institute (CRI) reviews what the association has done in 2021 and what's in store for 2022 to help promote carpet and rugs to consumers. 

The tile installation community did well through the pandemic, according to Bart Bettiga, executive director, National Tile Contractors Association— despite supply chain issues and pricing fluctuations. Find out why Bettiga thinks that installers need to rebrand themselves and keep gaining certifications to keep the money rolling in.

In his new role as CEO and managing director of North America for Bauwerk Group, Dan Natkin shares insight on what’s next for the hardwood sector: supply chain issues, consumer demand, and his optimism for the market in 2022.