Jim Buckles, The Carpet Guys, discusses options available to retailers from the various industry specific software products to help them control access inventory. Buckles talks about the problems related to keeping aging inventory and efforts he has made to inform retailers to clear out old products in their inventory.
Don Roberts, president and CEO of Central Alabama Flooring, talks about an expansion he is planning in Huntsville, Ala., and the factors that governed his decision, including the availability of qualified installers. He talks about his shift to employee installers, noting that about one third of his installers are employees. He also says that carpet and ceramic installers are the most difficult to find and some of the problems retailers have to deal with regarding installer training.
Don Roberts, president & CEO Central Alabama Flooring, talks about the operation and the talents necessary in managing a multi-store operation. He discusses his plans for the future and the three or four most important factors he monitors to ensure profitability for his stores.
Jim Buckles, The Carpet Guys, discusses the problem many retailers have with regard to aging inventory in their warehouses and how these problems develop. Buckles talks about the ideal number of turns annually for inventory, the cost of this practice, and some ideas as to how retailers can best deal with older inventory.
Fritz Rench, CEO, Host Racine Industries, discusses training at the contractor level in the maintenance sector and dealing with a situation that sees a facility select a particular cleaning method only to have the contractor not manage the method effectively, leaving the flooring in less than acceptable condition and reducing the life cycle of the flooring. Also discussed is the process of restoring carpet in schools and other facilities to a spotless and fresh condition.
Derrick Daye, managing partner, The Blake Project and John Simonson, Webstream Dynamics and Five-Star Store Reviews, discuss the fact that many retailer websites are managed by their suppliers or by a buying group, delivering beneficial leads to the retailers but often at the cost of permitting the retailers to build their brand in their local market. Simonson suggests a possible solution is the launching a second website. Daye offers suggestions as to what to include on this second website and on social media to assist in building one’s brand, focusing on how the dealer’s brand can best co-exist with a supplier’s or buying group’s brand.
Derrick Daye, managing partner, The Blake Project and John Simonson, Webstream Dynamics and Five-Star Store Reviews, discuss some of the elements of branding at the retail store level, including the store itself, inside and out, levels of customer service, installation, and the fact that retailers are competing not only with other retailers but with other businesses with other products and services consumers want. Talked about is the experience the customer will experience within the store and with each encounter with personnel representing the store, including social media. Retailers are encouraged to map the customer experience from the customer’s vantage point in their store to identify friction points and eliminate them.