John Simonson, president of Webstream Dynamics and 5-Star Store Reviews , discusses options for retailers who already have a website and digital marketing operations, but desire to promote products digitally on their sales floor. Simonson talks about ways retailers can promote their own brand locally, including launching a second website.

John McGrath, executive director of INSTALL, The International Standards and Training Alliance, talks about the elements of the INSTALL program as it relates to installation contractors. He also talks about installers who work for INSTALL contractors as employees and the training that installers receive from the onset and over the course of their employment.

John McGrath, executive director of the International Standards & Training Alliance (INSTALL), talks about the basis mission of the organization in the U.S. and Canada. McGrath discusses areas of growth in the U.S. and Canada and what transpires once INSTALL enters a market, the developments that take place within contractor organizations once they affiliate with INSTALL, how it changes their day-to-day operations and approaching contractors to affiliate with the group.

Philippe Erramuzpe, COO of USFloors and board member of the Multilayer Flooring Association, talks about the diversity of WPC products by different manufacturers and in turn the great differences in their properties. Erramuzpe also talks about standards that have been established for multilayer flooring, including the MFA’s efforts to communicate standards to end users, and SPC and its growth potential.

Philippe Erramuzpe, COO of USFloors and board member of Multilayer Flooring Association, talks about the confusion among consumers and retail salespeople about the multilayer flooring category as it relates to products such as LVT, WPC, SPC, and others. He discusses the quality variation among LVT products offered in the U.S. market as well as WPC and the various elements that go into the manufacturing of the product.

Philippe Erramuzpe, COO of USFloors and board member of Multilayer Flooring Association, talks about the Multilayer Flooring Association, its mission and membership as he discusses the multilayer flooring category. Erramuzpe discusses the category of LVT, how it has changed over the years, and similarities and differences among the varieties of products available today.

Bruce Weber, president American Home Surfaces Group (AHSG) and Commercial One, discusses the Commercial One organization and its program, the challenges of dealing with the nation’s installation shortage, and what members are doing to deal with it in their area. Weber also talks about the product lines being offered by Commercial One and his growth expectations for both the long and short term.