Bruce Weber, president American Home Surfaces Group (AHSG) and Commercial One, discusses the Commercial One organization, the interest in becoming involved in the commercial markets, both specified and main street, and the transition most retailers experience entering the field. He also talks about the successes Commercial One has enjoyed since its launch and efforts being made to add members.

Bruce Weber, president American Home Surfaces Group (AHSG) and Commercial One, discusses AHSH, its history and membership, and the Commercial One organization. Weber talks about the reaction of AHSG to the idea of launching into both specified and mainstreet commercial and how they can prepare for and manage the business going forward. Weber also talks about the additional managerial personnel who have joined Commercial One in recent months.

John Simonson, president of Webstream Dynamics and 5 Star Store Reviews, contrasts retailer spending 20 years ago verses their much reduced spending levels of today based on a low level of comfort with digital advertising. Simonson discusses experiences he has had with retailers that want to become involved with digital marketing, but resist learning about its fundamentals. Also discussed is manufacturer brand building and how retailers can better compete with larger retailers and build their brand.

John Simonson, president of Webstream Dynamics and 5 Star Store Reviews, talks more about Google Adwords and how they are used by larger advertisers seeking to dominate searches. Simonson also discusses analyzing the data Adwords collect and gearing websites and Adwords to that data. Simonson discusses some of the current words being used heavily by online shoppers, such as waterproof flooring and Coretec, and how brand names are used in searches. He also talks about how retailers can best launch an Adword program as well as the level at which many floor covering manufacturers take part in Adwords and the level at which retailers should be involved in the data.

John Simonson, president of Webstream Dynamics and 5 Star Store Reviews, discusses how data has become an extremely important element in the process of managing a marketing program as he offers ideas on how retailers can use data to help build in-store traffic. Simonson talks about the vast amount of data collected by Google and how retailers can access that data through Google Adwords or free through various tools such as Google My Business and Insights. Also discussed are Google Trends that provide information on how people search and the words they use and pay-per-click advertising.

Floor covering retailer Fred Reinhart, owner of Reinhart Carpet Outlet of Philadelphia, discusses the company’s approach to hiring installers for both commercial and residential jobs. Reinhart also talks about growth the company is executing in the area of hardwood flooring, including sanding and finishing services and flooring maintenance, as well as how industry software has grown the company’s data base, which in turn is being used to expand marketing campaigns.

Floor covering retailer Fred Reinhart, owner of Reinhart Carpet Outlet of Philadelphia, discusses the commercial business the company pursues and the competitive nature of that business. Reinhart also talks about the third location being planned in the northern suburbs and the company’s experience with the installer shortage.