Mike Chmielecki, Editor Floor Covering Installer discusses the installation situation in the floor covering industry, and the realization that occurred in 2016 with the Installation Summit to take action to remedy the problem. Chmielecki discusses the shortage of qualified installers in the country, actions at the high school level that ignore trade schools, the potential for earning in the profession, and the importance of qualified installers at the retail level. Also discusses is the advantages and disadvantages to retailers of hiring installers verses using independent contractors.

Posted: January 26, 2017

Mike Chmielecki, Editor Floor Covering Installer discusses the installation situation in the floor covering industry, and the realization that occurred in 2016 with the Installation Summit to take action to remedy the problem. Chmielecki discusses the shortage of qualified installers in the country, actions at the high school level that ignore trade schools, the potential for earning in the profession, and the importance of qualified installers at the retail level. Also discusses is the advantages and disadvantages to retailers of hiring installers verses using independent contractors.

Posted: January 24, 2017

Brian Gracon & Associates discusses a seminar, workshop he will be leading at TISE entitled, “Even More Growth Strategies the Big Boxes Don’t Want You to Know About.” Gracon discusses more business strategies involving marketing, selling and business management looking at why consumers make buying decisions they do, the importance of brands and marketing to tech-savvy consumers. The seminar will outline methods for retailers to evaluate their businesses including assessing their and their competitors websites and social media and looking at the emotional graphics and what motivates customers to buy.

Posted: January 19, 2017

Brian Gracon & Associates discusses a seminar, workshop he will be leading at TISE entitled, “Even More Growth Strategies the Big Boxes Don’t Want You to Know About.” Gracon discusses more business strategies involving marketing, selling and business management looking at why consumers make buying decisions they do, the importance of brands and marketing to tech-savvy consumers. The seminar will outline methods for retailers to evaluate their businesses including assessing their and their competitors websites and social media and looking at the emotional graphics and what motivates customers to buy.

Posted: January 17, 2017

Paul Friederichsen, Partner with the Blake Project, with BrandBiz and contributing writer with NY Daily News discusses a seminar he will be leading at TISE entitled, “How to Think Like a Creative Director” and how retailers and other advertisers can benefit from better understanding the steps of business communication. Friederichsen outlines the creative process, setting goals, how and when to ask the right questions and how to think strategically when it comes to business communications.

Posted: January 12, 2017

Paul Friederichsen, Partner with the Blake Project, with BrandBiz and contributing writer with NY Daily News discusses a seminar he will be leading at TISE entitled, “How to Think Like a Creative Director” and how retailers and other advertisers can benefit from better understanding the steps of business communication. Friederichsen outlines the creative process, setting goals, how and when to ask the right questions and how to think strategically when it comes to business communications.

Posted: January 10, 2016

Paul Friederichsen, Partner with the Blake Project, with BrandBiz and contributing writer with NY Daily News discusses a seminar he will be leading at TISE entitled, “How to Think Like a Creative Director” and how retailers and other advertisers can benefit from better understanding the steps of business communication. Friederichsen outlines the creative process, setting goals, how and when to ask the right questions and how to think strategically when it comes to business communications.

Posted: January 5, 2017