Adam Nonn, president and CEO Nonn’s Kitchen Bath and Flooring, talks about his attitude about selling online, how he deals with it, and how he plans to deal with this issue going forward. Nonn also discusses linking with an entity that would sell floor coverings and direct installation services to local retailers. Nonn also describes his approach to digital marketing and its success, as well as a unique element on the Nonn website called "Nonn’s Insider List," and preparing his sales team to the needs of well-informed customers.

Adam Nonn, president and CEO Nonn’s Kitchen Bath and Flooring, discusses the addition of appliances to the product mix at the company’s stores, the type of appliances offered and the percentage of floor covering customers that also buy appliances, cabinets, and countertops. He also discusses the various means and frequency of communications the company has with customers and his expectation for retailer attrition in the future, as well as his reliance on industry-specific software and its benefits to the company

Adam Nonn, president and CEO Nonn’s Kitchen Bath and Flooring, with stores in the Madison and Milwaukee metro areas of Wisconsin discusses the acquisition of Malkins Flooring of Menomonee Falls, of the greater Milwaukee area. Nonn talks about the Malkins operation, its history, product selection, customer base and plans for the operation. Malkins will continue to under the Malkins banner.

John Simonson, president of Webstream Dynamics and 5-Star Store Reviews, talks about responses he has observed when his clients have taken advantage of the free Google My Business listing and its importance to retailers. Simonson talks about the importance for retailers to invest in Google My Business, Google My Local, digital marketing, and social media, and to hire a person to manage these functions, as well as becoming used to spending on these options.

John Simonson, president of Webstream Dynamics and 5-Star Store Reviews, talks more about Google Local Service ads about and about how plans for the program include expansion into new service categories and into new geographic areas. He discusses the costs, which vary by location and by category. Also discussed is a free offering from Google, Google My Business, and the Google My Business knowledge panel which appears on the search screen after certain searches complete with a map and specific information regarding the company’s offerings.

John Simonson, president of Webstream Dynamics and 5-Star Store Reviews, discusses how the internet has become the prime tool for building traffic into retail floor covering stores. He also talks about Google’s Local Service ads, ads that place local service providers such as plumbers, electricians, locksmiths, and now, carpet cleaners, in front of consumers looking for these services in certain local markets. Simonson talks about how this service works, how Google vets service providing companies.

Michael Martin, president and CEO of NWFA talks about the group’s recent expo in Tampa, the turnout in attendees and exhibitors, the grow in both categories. He also discusses the educational events and demonstration that took place at the expo, and the unique membership of the association and a recent survey the group conducted to learn how consumers view wood flooring.