Michael Martin, president and CEO of the National Wood Flooring Association (NWFA), from the annual NWFA Expo, discusses the recent research the organization has done on consumer preference for wood flooring and feelings toward wood look alike products. He also talks about some of the new developments in wood flooring, including a version of waterproof wood. Also discussed is the problem of the shortage of qualified in the flooring industry.

Michael Martin, president and CEO of the National Wood Flooring Association (NWFA) talks about the group’s recent expo in Tampa, Fla., the turnout in attendees and exhibitors, the growth in both categories. Martin also discuss the unique membership of the association and a recent survey the group conducted to learn how consumers view wood flooring. He also discusses the educational events and demonstrations that took place at the expo.

Scott Levy, president of Arley Wholesale, talks about the unique elements of installation in the ceramic sector, the importance of developing a meaningful ceramic area in a retail showroom, and how to develop an attractive ceramic display. Levy also discusses the most productive ways for retailers to add ceramic to their mix as he previews Coverings.

Scott Levy, president of Arley Wholesale, discusses retailers adding ceramic tile to their product offerings as well as retailers that are already handling ceramic expanding the category. Levy also talks about steps retailers can follow to add ceramic to their offerings and the educational process involved.

Scott Levy, president of Arley Wholesale, distributor of ceramic, natural stone, and marble based in Scranton, Pa., discusses the economy and what it has meant for the tile sector as he compares it with other sectors of the industry. Levy talks about the consumer, ceramic, and how they view ceramic, as well as the varied looks of ceramic including wood looks and what they have meant for growth in the sector.

Mike Newberry, chairman of the FCICA and Inside Edge Commercial Services, discusses the prospects of various solutions to the installer shortage and if an industry-wide solution is likely. He also talks about the advantages and disadvantages to contractors and retailers of hiring installers as opposed to using contractors. Also discusses are the advantages of developing a working relationship with clients.

Mike Newberry, chairman of the Floor Covering Installation Contractors Association (FCICA), and Inside Edge Commercial Services, based in Eagan, Minn., talks more about the shortage of qualified floor covering installers in the U.S. and specifically efforts to recruit and train young installer candidates. Newberry discusses Inside Edge’s scope and the types of contractors they use in various regions of the country and how the company has managed installer shortages. He also talks about the rate being paid installers and if it is increasing.