“The recession in 2007-08 was a hard thing for our company to get adjusted to,” says Jonnie McPeek, principal at Corvin’s Floor Coverings, founded in Elizabethtown, Ky., 30 years ago by her parents. “Fifty percent of our business was builder and we had to re-evaluate what direction the company was going to take.”
Although the company continued with the new construction sector, which stayed relatively strong in its area, McPeek also opted to shift the business to be more consumer oriented.